• About Company
    YourMudra, a company incorporated under the Companies Act, 2013 and having its registered office at 805, Tower 1, Assotech Business Cresterra,
    Sector – 135, Noida – 201304 (hereinafter referred to as the “Company”, which expression shall unlessrepugnant to the context or meaning thereof mean and include itssuccessors and permitted assigns) is engaged in the Business (as defined below).
  • Platform Services
    Company is inter-alia engaged in the business of providing digital /technological solutionsto its customers in India through the Platform(as defined below) either directly or through its business partners such as Retail Partners (as defined below). The services include access to digital financialservices provided by variousservice providers and non-financial products and services(“Platform Services”).
  • Retail Partners
    Company is now desirous of appointing various retail-level business partners to assist Company (“Retail Partner(s)”) and to provide to such Retail Partners access to its Platform in accordance with the terms and conditions provided herein.
  • Verification Process
    You have expressed your desire of engaging with Company as Retail Partner and in this regard have submitted RAF (as defined below) on this Platform and have also verified the information so provided (“Verification Process”).
  • Acceptance of these Terms and Conditions (“T&C”) and its revisions
    You understand, agree and acknowledge that your engagement as Retail Partner and the use of this Platform, Website and/or Platform Services is conditioned upon the successful completion of Verification Process and Your acceptance of these T&C. These T&C are subject to change at any time without prior notice to You. To ensure that You are aware of the changes, please review this T&C and all the documents referred to hereunder periodically. Any new features or tools which are added to the current Platform shall also be subject to this T&C. In the event You are representing an incorporated entity, You hereby confirm that You have been expressly authorized by such entity to provide consent to this T&C and such entity agrees to be bound by the terms hereunder.


1. Defination and Interpretation

    1.  In these T&C, unless the context otherwise requires, capitalized terms defined by: (i) inclusion in quotations and/ or parenthesis have the meanings so ascribed; (ii) used herein and not defined in this T&C shall have the meaning ascribed to them in Company Rules and/or Website; and (iii) the following terms shall have the meanings assigned to them herein below:“Agreement” / “T&C” means these terms and conditions and all their modifications from time to time in accordance with the provisions contained herein, together with all schedules, annexures and exhibits hereto;“Applicable Law” includes all applicable Indian statutes, enactments, ordinances, rules, bye-laws, regulations, notifications, guidelines, directions, directives and orders of any Governmental Authority including Reserve Bank of India, as may be applicable and in each case, any implementing regulation or interpretation issued thereunder including any successor Applicable Law;“Business” shall mean the business of carrying on business activities by provisions of electronic commerce, digital commerce either directly, indirectly, through collaboration to facilitate digital commerce in most efficient manner by means of technology application and/or facilitating dissemination of digital financial services to customers;“Business Day” means any day of the week (excluding Saturdays, Sundays and public holidays) or a day on which banking institutions in India are open for general business;“Business Partners/ BP(s)” shall mean the distributors of goods and services associated with Company as itsstrategic business partners to assist Company in identifying, onboarding and supervising Retail Partners in various locations;“Confidential Information” means all information (whether oral or recorded in any medium) relating to the business, financial or other affairs (including future plans) of Company, Retail Partners, Consumers which is or may be treated by Company as confidential or is marked as or is by its nature confidential, including but not limited to all Intellectual Property belonging to Company, their affiliates or any other Retail Partners or BPs as the case may be, together with the existence and contents of this Agreement (including all Schedules), any ancillary documents and the negotiations relating to this Agreement;“Competing Business” shall mean: Business; and/or consulting in the area of Business.“Consumer” shall mean a consumer that undertakes a transaction on Platform and /or avails Company Services and that is bound by the consumer terms and conditions between Company and such consumer;“Effective Date” shall mean the date of Retail Partner’s acceptance of these T&C by as soon as the Retail Partner logs in to the YourMudra application or web portal“Financial Services” shall mean the financial services provided by various service providers to Consumers utilizing Platform Services;

      “Governmental Authority” means any nation, state, sovereign, or government, any federal, regional, state, local or political subdivision and any entity exercising executive, legislative, judicial, regulatory or administrative functions of or pertaining to government, constitutionally established and having jurisdiction over any of the Parties (to the extent relevant to the transactions contemplated hereby) or the assets or operations of any of the foregoing or the transactions contemplated hereby;

      “INR” or “RS” means Indian Rupees, the lawful currency of the Republic of India;

      “Intellectual Property” shall mean all intellectual property used for the purpose of or in association with or in relation to providing Platform Services, utilizing the Platform and/or Website and includes without limitation: (a) Software, its object and subject code and/or any information used in relation to, in association with or for the operation of Software; (b) any trade marks, of whatever nature, either in their entirety or any components, depictions, derivations and representations thereof; (c) all promotional material including without limitation, advertisements, literature, graphics, images, content and the ‘look and feel’ of all of the above; and (d) all ideas, inventions, techniques, processes, designs, skills, specifications, experimental notes, innovations and any other knowledge or know-how of any nature whatsoever, whether or not developed with the assistance of Retail Partners;

      “Material Breach” shall mean any material breach of the terms of this Agreement by Retail Partner including but not limited to any breach of provisions of Clause 8 and Clause 9 of this Agreement;

      “Parties” In this Agreement, Retail Partner and Company are individually referred to as “Party” and collectively referred to as “Parties”

      “Person” shall mean any individual (including personal representatives, executors or heirs of a deceased individual) or legal entity, including but not limited to, any partnership, joint venture, corporation, trust, unincorporated organization, limited liability company, limited liability partnership or Governmental Authority;

      “Platform” shall mean the Software accessible through the Website;

      “Proprietary Items” shall mean any document, record, notebook, plan, model, component, device, communication device, computer software or code, or Confidential Information or Trade Secret whether embodied in a disk or in any other form, including electronic form owned and/or used by the Company;

      “RBI” shall mean the Reserve Bank of India;

      “Retail Partner Application Form”/ “RAF” shall mean the retail partner application form provided to You by BPs and/or Company along with Your details for the purpose of applying to the Company to be engaged as its Retail Partner;

      “Retail Outlet” shall mean the place of business as provided in the RAF from where the Retail Partner, upon authorization from Company, shall provide Services to Company and/or utilize / make available the Company Services to be utilized by the Consumers; “Services” shall mean: (a) services provided by Retail Partners with respect to assisting the Consumers in making available the Financial Services utilizing the Company Services and/or Platform at its Retail Outlets or such other place as may be permitted by Company; and/or (b) such other services as intimated by Company to Retail Partner from time to time;

      “Software” shall include custom built software that is owned by Company, or software that has been licensed from third party suppliers by Company and in relation to which Company has obtained the right to sub license from such third party suppliers, as modified/ replaced from time to time, that enables Retail Partner to utilize Company Services on communication devices such as computers, mobile phones and other handheld wireless devices etc. as identified by Company from time to time;

      “Related Entities” shall mean any parent company, subsidiaries, affiliated corporations, partnerships, or joint ventures of the Company;

      “Trade Secret” shall mean information, user flow steps, screens, including a formula, pattern, compilation, program, device, method technique, or process that derives independent economic value, actual or potential, from being not generally known to, and not being readily ascertainable by proper means by, other persons who can derive economic value from its disclosure or use, including but not limited to the patented information and processes as well as the unpatented information and processes comprising, underlying, arising from, and associated with and/or used by the Company or any Related Entity;

      “Tax” or “Taxes” shall mean any and all taxes, cess, levies, imposts, duties, charges, deposits, fees, deductions or withholdings that are, or that are to be, imposed, levied, collected, withheld or assessed, together with any and all interest, penalties, claims or other liabilities arising under or relating thereto;

      “You” or “Your”; shall mean any natural or legal person who has access to and is using the Platform for the purpose of being engaged as a Retail Partner in accordance with the terms of this Agreement; and

      “Website” shall mean and include, mobile application of Company, any successor website/ applications, any website of Related Entity or any other channel facilitated and permitted by Company including but not limited to App, any other digital medium including phone, displays, emails, social media interfaces, messaging interfaces, wallet, payment intermediaries using Company’s interface.

    2. Interpretation: In this Agreement, unless the context otherwise requires:
      1. the headings are inserted for ease of reference only and shall not affect the construction or interpretation of this Agreement;
      2. references to one gender include all genders;
      3. any reference to any enactment of statutory provision is a reference to it as it may have been, or may from time to time be, amended, modified, consolidated or re-enacted (with or without modification) and includes all instruments or orders made under such enactment;
      4. words in the singular shall include the plural and vice versa;
      5. any reference of “days” would mean “calendar days” and similarly reference of year and month would mean “calendar month” and “calendar year”;
      6. any reference to “intimation” and “intimated” shall include any intimations provided by Company on Website and/or Platform.
      7. unless otherwise specified, time periods within or following which any payment is to be made or act is to be done shall be calculated by excluding the day on which the period commences and including the day on which the period ends and by extending the period to the next Business Day if the last day of such period is not a Business Day; and whenever any payment is to be made or action to be taken under this Agreement is required to be made or taken on a day other than a Business Day, such payment shall be made or action taken on the next Business Day; and
      8. Any reference to “writing” shall include printing, typing, lithography, transmissions by facsimile or in electronic form (including e-mail) and other means of reproducing words in visible form including but not limited to any instructions provided by Company on Website and/or Platform.
    3. No provisions shall be interpreted in favor of, or against, any Party by reason of the extent to which such Party or its counsel participated in the drafting hereof or by reason of the extent to which any such provision is inconsistent with any prior draft hereof.


      1. Upon successful completion of Verification Process and You agreeing to T&C by providing your consent by logging into the YourMudra application or web portal You hereby agree to be engaged as a Retail Partner. As Retail Partner, Company will allow you to access Website and/or Platform
      2. Further, depending upon the nature of transactions and unless otherwise specified by Company, Retail Partner shall at its Retail Outlet or place of business:
        1. assist Consumers in undertaking transactions and/or utilizing Platform Services;
        2. provide such services to Company as is intimated in writing by Company;
        3. assist Company and/or BPs in the marketing of the Platform Services; and/or
        4. undertake such other business activities as instructed by Company and/or informed by BPs from time to time.
      3. You agree and acknowledge that Your appointment is subject to Your continuance compliance with the provisions of this T&C
      4. Company may, in order to manage credit risk associated with the transactions on Website / Platform, require Retail Partners to maintain an amount in advance with Company either directly or with the assistance of BP from time to time. Depending upon the nature of services, Company may restrict certain/all transactions on Website / Platform on account of insufficiency of such advance amount as is required for such services. Company may rely on factors including but not limited to the nature of Services and the performance record of Retail Partner in evaluating the sufficiency of advance amount required for any transaction on Website / Platform. The determination of such sufficiency / insufficiency shall be at Company’s sole discretion.


        1. In consideration of Company making available the Platform, Website and /or Platform Services to Retail Partner, it shall be entitled to a service fees (“Company Service Fee”) as may be intimated by Company from time to time. Company shall also be entitled to receive/deduct any other service fee from Retail Partner for any services provided by the Company to Retail Partner as may be intimated by Company from time to time.
        2. In addition to the limited right to use the available Platform, Website and /or Company Services and depending upon the nature of Services being provided by Retail Partner, Retail Partner may be entitled to commissions, discounts service fees or such other remuneration from Consumers and/or Company (collectively the “Retail Partner Service Fees”) as may be intimated by Company from time to time.
        3. Retail Partner shall be responsible for payment of its own Taxes, of whatever nature, in respect of all sums payable by Company to Retail Partner under this Agreement.
        4. In relation to certain Company Services, Retailer Partner may be required to maintain such security deposit as may be intimated by Company and/or BPs from time to time.

    1. Notwithstanding anything to the contrary contained in this Agreement, Company shall have the right at any time, to modify, alter, amend and/or discontinue Services, including the manner, procedure, process in which You will be required to perform Services and You shall be bound by all such modifications.
    2. You agree and undertake that You will only market, promote or make available such Platform Services as are permitted expressly by Company
    3. Company may specify to You, the necessary infrastructure and equipment required at the Retail Outlet including but not limited to any minimum area requirements of the Retail Outlet, computer terminals, peripherals attachments, internet and broadband connectivity, mobile device and/or any such device with GPRS connectivity, html enabled, which is sufficient for the purposes of utilizing Software and/or effectively making available Platform Services (“Specifications”). You undertake that You shall ensure compliance with Specifications at all times at Your sole expense. Further, during the Term, You are required to display Company’s / any service provider’s signage, signboards, logos, etc. at a prominent place in Retail Outlet strictly in accordance with the instructions provided by Company and/or BP in this regard.
    4. Company may, at its sole discretion and with or without consideration, provide training manuals, technology support, ongoing advice and assistance to You and Your designated employees for the purposes of advertisement, promotion and marketing Platform Services. Any materials supplied by Company shall be utilized solely in relation to the provision of Services and/or providing access to Platform Services.
    5. Company may, in the interest of making available Platform Services to Consumers, allow Retail Partner to provide Services from a location other than a Retail Outlet subject to Applicable Law and rules intimated by Company in this regard.

    1. Term and Termination
      1. Your appointment as Retail Partner will be valid unless terminated as per the terms of this T&C.
      2. During the period commencing from the Effective Date and expiring on [5 (five) Years] from Effective Date, (the “Lock-in Period”) You cannot terminate this Agreement.
      3. After the expiry of Lock-in Period, You may terminate this Agreement and opt out being Retail Partner of Company by giving a 90 (ninety) days’ written notice to Company.
      4. Company shall have the right to terminate this Agreement and Your appointment as Retail Partner immediately upon the occurrence of an “Event of Default”. For purposes of this T&C, the term “Event of Default” shall have occurred if
        1. if there is a Material Breach by You that remains uncured even after the expiry of 15 (fifteen) Business Days after the date of a written notice issued by the Company of such occurrence;
        2. if the agreement between Company and the [BP that has recommend You] is terminated; or
        3. if an order is made by a court of competent jurisdiction, or a resolution is passed, for the liquidation, bankruptcy, insolvency or administration of Retail Partner or a notice of appointment of an administrator of Retail Partner is filed with a court of competentjurisdiction.
      5. In addition to the foregoing, Company may terminate this Agreement and Your appointment at Retail Partner at any time by giving a 30 (thirty) days written notice.

    1. Upon termination of this Agreement and Your appointment as Retail Partner for any reason stated in Clause 5 above, You shall:
      1. immediately cease to utilize, promote, market or advertise Company’s products and/or services including but not limited to Platform Services;
      2. immediately discontinue to utilize any Intellectual Property and shall immediately hand over any and all copies or documentation of such Intellectual Property;
      3. immediately return to Company all Confidential Information provided to You including but not limited to all information and data with respect to BP and Consumers;
      4. immediately return to Company originals and copies of any and all materials provided to You pursuant to Your appointment as Retail Partner or in the course of provision of Services, including any publicity and marketing materials in its possession
      5. immediately discontinue and cease to use Platform and/or any Software provided by Company and shall hand over any copies or documentation of Software and shall purge Software or cause it to be purged from all human and machine-readable media (or other memory devices);
      6. provide remote access to Company to disable any software that Company and/or BP had installed;
      7. immediately remove all signboards, banners, glow signboards and all such material which indicates any association with Company from Retail Outlets, its office and any other premises; and
      8. confirm in writing to the Company of having complied with the provisions of this Clause 7.1.
    2. Upon notice of termination from either Party, Retail Partner shall perform all the obligations under this Agreement during the notice period. Any waiver of the forgoing obligation should be at the absolute discretion of the Company and such waiver shall only be valid if given in writing by the Company.
    3. Retail Partner hereby agrees and undertakes that it shall grant Company, its employees or agents, access to its offices/place of business and information technology systems for a period of 60 (sixty) days after termination for the verification of its compliance under Clause 7 of the Agreement.
    4. Right to Set off and Withhold Payment
      RetailPartner agreesandacknowledgesthatCompany reservestheright atanytimeto(withoutnoticeto RetailPartner) set off and apply any or all sums due and payable by Company to Retail Partner under this Agreement, and/or any or all sums of money held in accounts with Company and/or BPagainst:

      1. any or all sums due and payable by Retail Partner to Company under thisAgreement;
      2. the amount of any liability incurred by Retail Partner against Company under this Agreement;
      3. any amount erroneously paid to Retail Partner by Company and/or BP; and/or
      4. any statutory liability of Retail Partner including payment of applicable Taxes that Retail Partner has failed to pay to the relevant Governmental Authorities.
      5. In case retailers have not transacted on the platform during the last 180+ days, a minimum fee of Rs. 50 per month on account of ‘Inactive account maintenance charges’ in accordance with Clause 3.1 and 6.4 of Retailer T&C. These measures are meant to ensure your data records and account details are maintained with us to provide you seamless continuity when you re-start transacting with us.

      Any complaints made by law enforcement agency or partner banks upon the complaint of the consumer or customer related to fraudulent transactions made from their account


    1. Retail Partner represents and warrants to Company that the execution and delivery by Retail Partner of this Agreement does not, and the performance by Retail Partner of his obligations hereunder will not, with or without the giving of notice or the passage of time, or both:
      1. violate any judgment, writ, injunction, or order of any court, arbitrator, or governmental agency, applicable to Retail Partner; and / or
      2. conflict with result in the breach of any provisions of or the termination of, or constitute a default under, any agreement to which the Retail Partner is a party or by which Retail Partner is or may be bound, including, without limitation, any noncompetition, non-solicitation agreement or similar agreement.
    2. Retail Partner further represents and warrantsthat it fully and completely understands this Agreement and the financial requirements and risks associated with the same and that:
      1. it has the power, financial and legal capacity to execute, deliver and perform its obligations under this Agreement and all necessary corporate, shareholder and other actions have been validly obtained to authorize such execution, delivery and performance, and this Agreement constitutes its legal, valid and binding obligation, enforceable against it in accordance with its terms; and
      2. it has engaged in negotiations with Company and has either consulted with an attorney of his choice or has had ample opportunity to do so and is fully satisfied with the opportunity it has had.
    3. Retail Partner hereby represents, agrees and undertakes that:
      1. it shall at all times ensure compliance with Applicable Laws, the provisions of this Agreement, Company Rules and instructions provided by Company from time to time;
      2. the information provided in the RAF is complete and accurate and if there is any change in such information it shall inform the Company immediately of such change;
      3. it shall not provide any Services or collect any amounts from Consumers during the time Company Services, Website and/or Platform are unavailable to Retail Partner at any time and/or for any reason whatsoever.
      4. it shall not at any point undertake or facilitate, any cash collection or payment through any officer, employee, agent of the Company and that it is fully aware that it shall be solely responsible for any such cash collection or settlement and shall indemnify and hold harmless the Company from any loss arising out or in relation to such cash transaction/collection; Retail Outlets
      5. at all times during the term of the Agreement, the Retail Outlets shall comply with the Specifications;
      6. all Services shall be provided solely through the Platform and/or Website or are recorded therein and no offline transactions are undertaken and/or no such fake/ false receipts are issued by the Retail Partner for any transaction done by the Retail Partner which are not transacted through Platform and/or Website;
      7. at all times during the Term of the Agreement, it shall ensure that no other services of the same and/or similar nature to Services that Retail Partner is authorized to provide by Company;[that the Retail Outlet is utilized solely for the purpose of rendering the Services in accordance with the Agreement]
      8. it shall ensure that and shall not cause or permit to be made available in the Retail Outlet: (a) any material that may not be made available to the public under Applicable Law, including without limitation any vulgar, obscene, pornographic, misleading, defamatory, libelous, offensive, derogatory, threatening, harassing, abusive or violent content and/or (b) carry out any activity that is not permitted under Applicable Laws or is reasonably considered to be immoral or against public interest;
      9. at all times during the Term of this Agreement, it shall bear all costs and/or incidental expenses including without limitation all fees for application, license fees, charges and Taxes, in relation to the provision of Services and/or operating the Retail Outlet;
      10. at all times during the Term of this Agreement, the Retail Outlet shall be open for business during normal business hours, or as permitted by Applicable Laws or such other time period as Company may specify from time to time;
      11. it shall be solely responsible for all such personnel employed by him, including payment of wages, making of contributions under Applicable Laws such as the Employees Provident Fund and Miscellaneous Provisions Act, 1952, the Employees State Insurance Act, 1948, etc.;
      12. it acknowledges that it shall be solely responsible for all acts and omissions of its employees, subordinates, agents, aforesaid assignees or other personnel engaged by the Retail Partner;
      13. it shall make correct and accurate representations of the services offered by Company including Company Services to Consumers;
      14. itshallnotatanypointandtoanyPersonmakeanycommunicationregarding theservicesoffered byCompany unless authorized by Company in writing;
      15. it shall, unless otherwise intimated in writing by the Company, follow the instructions provided by BPs with respect to Company Services;
      16. it shall immediately inform to Company and the relevant BP of any circumstances that can cause damage to the business, goodwill and reputation of Company;
      17. it shall work exclusively for the Company during the Term and shall not provide its services to any other Person, unless so permitted by Company in writing;
      18. during the Term and for a period of 1 (one) year thereafter, it shall not, directly or indirectly, either individually or through any Person (including through its employees, Affiliates or relatives or in a firm where the Retail Partner or any relative or nominee of the Retail Partner is a partner, or in any company where the Retail Partner or any relative or nominee of the Retail Partner is a director orshareholder):
        1. be appointed as a distributor/ strategic business partner /retail partner for any other Person that is carrying out any business that is same or similar to Competing Business or is in competition to business carried by the Company and/or the Related Entities; and/or
        2. engage or be interested (as a stockholder, director, officer, trustee, consultant, or otherwise), either individually or through any Person, in any other business, which undertakes, anywhere in India or elsewhere, any activity, which is competitive with Company’s and/or Related Entities’ business activity without the prior written consent of Company, which Company may withhold at its sole discretion.
      19. engage or be interested (as a stockholder, director, officer, trustee, consultant, or otherwise), either individually or through any Person, in any other business, which undertakes, anywhere in India or elsewhere, any activity, which is competitive with Company’s and/or Related Entities’ business activity without the prior written consent of Company, which Company may withhold at its sole discretion.
      20. itshall maintain accurate and proper accounts of all transactions between BP and itself in the form prescribed and updated by Company from time to time;
      21. it shall observe proper ethics and transparency in all its actions in the course of provision of the Services and shall not, in any circumstances, take any action or make any statement that may mislead any Person;
      22. it shall not provide any discounts on the prices fixed for various products/services by Company except with Company’s prior written consent;
      23. itshall promote the sale of Company’s products/services in accordance with the publicity and marketing guidelines issued by Company from time to time;
      24. it shall make all efforts to settle any disputes that may arise between itself and Consumers amicably and in the event any such dispute is referred to a consumer forum or other competent authority, shall provide all assistance in the settlement of the dispute;
      25. it shall be solely responsible for and hereby undertakes to strictly comply with all Applicable Laws in connection with the provision of Services and shall obtain and maintain in full force and effect all Approvals, registrations required under Applicable Laws for the operation of the business and provision of the Services, including the exhibition of sign boards and/or neon/advertising signs, etc., at its expense;
      26. it shall ensure regular and timely payment and deposit of all Taxes as applicable from time to time with the relevant authorities;
      27. it shall obtain Company’s prior written approval for any change in its constitution and/or location of its Retail Outlet and other place of business;
      28. it shall use its best endeavours and take such steps as Company may reasonably require to ensure that its management and staff keep confidential the contents of this Agreement and/or all information they obtain about Company’s business which is not available to the general public;
      29. it is aware and acknowledge that the services provided by the Company including Company Services is provided on an “as is” and “as available” basis and that the use of Company Services by Retail Partners and/or Consumers is at the Retail Partner’s own risk;
      30. it is aware and acknowledge that the Company does not warrant, endorse, guarantee, or assume responsibility for anyproduct or service advertised or offered by a third party including the Financial Services being provided by various service providers through Company Services or Platform or any hyperlinked website orservice; and
      31. it shall not, without Company’s prior written approval, orally or in writing, make any statement or representation, calculated or liable to induce otherstobelievethattheRetailPartneristheagentofCompanyordoanyact, deed orthingsto bindCompany in any way in dealing with any third party(ies).

    1. Suspension of Company Services by Company
      1. Retail Partner agrees and acknowledges that Company reserves the right to suspend and/or terminate the provision of Company Services if Retail Partner and/or BP has:
        1. violated or is likely to violate the terms of this Agreement or any other agreement it has with Company or any of the Company Rules;
        2. violated or is likely to violate any of the Applicable Law related to the services provided by it including the Services; and/or
        3. provided any false, incomplete, inaccurate or misleading information or otherwise engaged in fraudulent or illegal conduct.
      2. Retail Partner agrees and acknowledges that the Company reserves the right to suspend and/or terminate the provision of Company Services:
        1. if Company is mandated to do so under Applicable Law and instructions from Governmental Authority;
        2. for recovery of any of its dues under the Agreement;
        3. for any suspected violation of any rules, regulations, orders, directions, notifications issued by Governmental Authority from time to time;
        4. for any discrepancy or suspected discrepancy in the particular(s) or documentation provided by Consumers, Retail Partner and/or BP;
        5. due to technical failure, modification, up gradation, variation, relocation, repair, and/or maintenance due to any emergency or for any technical reasons;
        6. due to any act/omission/failure on part of the service provider providing the relevant Financial Services; and/or
        7. for any other reason that Company deems appropriate in the best interests of Business.
    2. Data Collection and Privacy
      1. Retail Partner shall not collect and /or share any data with respect to the Consumers for itself or any other third party. Retail Partner agrees acknowledges that Company shall be the sole owner of all data including Consumer data collected /generated under any transaction utilizing the Platform and/or the Company Services; and Company shall be free to share such consumer data with Related Entities.
      2. In the course of providing Services under this Agreement, Retail Partner may be required to submit personal identification documents and such other information as may be required under Applicable Law and/or directions of banking partners of the Company. Retail Partner hereby authorizes the Company to disclose all such information and/or documents with its banking partners for the purposes of due diligence processes carried out by such banking partners or by the Company on behalf of such banking partners.
      3. In addition to the foregoing, the Parties agree and acknowledge that the Company may collect financial and other data from BPs, Consumers, Retail Partners and may utilize the same for undertaking a credit check through agencies such as Credit Information Bureau (India) Limited for the purpose of recommending them for suitable credit facilities to be provided by financial institutions. In relation to the same, Retail Partner:
        1. undertakes to assist the Company in collection of such financial data;
        2. undertakes to keep such data as a confidential; and
        3. agrees and acknowledge that Company is the sole owner of such financial data and that such financial data would be a Confidential Information for the purpose of thisAgreement.
      4. All of the information collected by Company Retail Partner is subject to the privacy policy available in this file:

    1. Retail Partner acknowledges that its services hereunder are of a special, unique character, and its strategic business partnership with the Company places it in a position of confidence and trust with customers, suppliers, and other persons and entities with whom the Company have a businessrelationship.
    2. Retail Partner further acknowledges that the rendering of services under this Agreement will likely require the disclosure to the Retail Partner of Confidential Information including Trade Secrets. As a consequence, Retail Partner agrees that it is reasonable and necessary for the protection of the goodwill and legitimate business interests of the Company that the Retail Partner makes the covenants contained in this Clause 10 and that such covenants are a material inducement for the Company to enter into this Agreement, and that the covenants are given as an integral part of thisAgreement.
    3. Non solicitation Covenants: Retail Partner agrees that during the Term of the Agreement and 1(one) year after the termination of the Agreement, it will not engage in the following acts:
      1. directly or indirectly assist, promote or encourage any other Retail Partner, Consumer existing or potential employees, customers, clients, or vendors of the Company or any other Retail Partner, as well as any other parties which have a business relationship with the Company to terminate, discontinue, or reduce the extent of their relationship with Company;
      2. directly or indirectly offer employment to, enter into a contract for the services of, or attempt to solicit or seek to entice away fromthe Company any individual who is at the time of the offer: (a) a director, officer or employee with the Company and its Affiliates; (b) client of the Company and/or its affiliates; and/or (c) or procure or facilitate the making of any such offer or attempt by any other Person.
      3. disparage the Company, any Related Entities, and/or any shareholder, director, officer, employee, or agent of the Company or any Related Entity and/or;
      4. engage in any practice, the purpose of which is to evade the provisions of this Clause 10 or commit any act which adversely affects the Company, any Related Entity, or their respective businesses.
    4. Disclosure of Confidential Information: Retail Partner acknowledges that the Confidential Information and all other confidential or proprietary information with respect to the business and operations of the Company and Related Entities are valuable, special, and unique assets of the Company. Accordingly, Retail Partner agrees not to, at any time whatsoever either during or after the term of this Agreement disclose, directly orindirectly, to any Person, use or authorize any Person to use, any Confidential Information without the prior written consent of the Company.
    5. Prevention of Premature Disclosure of Confidential Information and Trade Secrets: Retail Partner agrees and acknowledges that, because the success of the Company is heavily dependent upon maintaining the secrecy of the Company’s Confidential Information and Trade Secrets and preventing the premature public disclosure of the Company’s proprietary information and technology including its Confidential Information and Trade Secrets, the Retail Partner agrees to use his best efforts and highest degree of care, diligence, and prudence to ensure that no Confidential Information, Trade Secret prematurely leaks or otherwise prematurely makesits way into the public domain or any public forum, including, without limitation, into any trade publications, internet chat rooms, social media platforms or other similarforums
    6. In the event that the Retail Partner becomes aware of any premature leak of Confidential Information or Trade Secret or becomes aware of any circumstances creating a risk of such a leak, the Retail Partner shall immediately inform the management of the Company, of such leak or of such circumstances.
    7. Use, Removal and Return of Proprietary Items:
      1. Retail Partner shall utilize the Proprietary Items only to the limited extent of undertaking the Services in accordance with the terms of this Agreement and as instructed from the Company from time totime.
      2. Retail Partner shall not and ensure that the Consumers shall not utilize the Platform and/or Company Services in any manner that is not explicitly permitted in the Agreement.
      3. Retail Partner shall not and ensure that the Consumers shall not transmit by any means, electronic or otherwise, any Proprietary Items.
      4. Retail Partner recognizes that, as between the Company and the Retail Partner, all of the Proprietary Items, whether or not developed with the assistance of the Retail Partner, are the exclusive property of the Company. Immediately, upon termination of this Agreement (regardless of the reason for termination), or upon the request of the Company during the term of this Agreement, the Retail Partner shall return to the Company all the Proprietary Items, Confidential Information, Trade Secret or any part thereof in Retail Partner’s possession or subject to Retail Partner’s control, and the Retail Partner shall not retain any copies, abstracts, sketches, or other physical embodiment of any of the Proprietary Items, Confidential Information, Trade Secret or any part thereof.

    1. During the Term, Company hereby grants Retail Partner a limited non-exclusive, non-transferable, non sub-licensable, non assignable, right to use the Platform and Software solely for the purpose of provision of the Services as contemplated under this Agreement, which may be revoked by Company at any time and without assigning any reason at its discretion.
    2. Retail Partner shall not sublicense, assign or otherwise transfer the Software to any Person and is expressly prohibited from distributing, sublicensing, assigning, transferring or otherwise, the Software, or other technical documentation pertaining thereto, or any portions thereof in any form.
    3. Retail Partner may utilize any third party software other than the Software only with Company’s prior written consent. Further, the Retail Partner shall ensure that such third party software is validly licensed and installed.
    4. Further, Subject to the provisions of this Agreement, Company hereby grants a temporary, limited, revocable, conditional, nonexclusive, non-sub-licensable, non-transferable right to use the Intellectual Property, during the Term and solely for the purpose of and to the extent necessary for providing the Services and in accordance with the directions and specifications as, from time to time, communicated or approved by Company in writing.
    5. Company shall retain all rights over all its Intellectual Property, including the Software and/or Platform, its name and logo and all rights relating to the publicity and marketing materials. Retail Partner hereby acknowledgesthat:
      1. the execution of this Agreement does not amount to any transfer to it of any Intellectual Property rights held by Company prior to the execution of this Agreement, nor does this Agreement in any way limit Company’s rights over its Intellectual Property, including the right to license to others; and
      2. any and all goodwill arising from Retail Partner’s use of Company’s Intellectual Property shall inure exclusively to Company without any compensation.
    6. Retail Partner hereby agrees and undertakes that at any time:
      1. itshall not take any action, which shall or may impair Company’s right, title or interest in the Intellectual Property, or create any right, title or interest therein or thereto, adverse to that of Company;
      2. it shall not use the Intellectual Property together with any other mark or marks or any other part of trademark;
      3. it shall not misuse or permit such unauthorized use of the Intellectual Property;
      4. It shall use the Intellectual Property only in the form and manner stipulated by Company from time to time and shall observe any directions given by Company from time to time, including as to the colours and size of the representations of the logo, the manner and disposition on any printed matter including the signage on the interior and exterior of the Retail Partner’s office premises and any accompanying leaflets, brochures or other advertising materials prepared by the Retail Partner etc.;
      5. it shall not use the Intellectual Property that is not previously provided for by Company without Company’s prior written consent;
      6. it shall bring to Company’s notice all cases of infringement or passing off of Company’s Intellectual Property or registration or attempted registration of the same or of any other intellectual property similar thereto. In the event Company undertakes any opposition to or any action to restrain or punish such act or acts, the Retail Partners agrees to cooperate fully and freely with Company in the same. If required by Company, the Retail Partner shall permit Company to undertake such opposition or action in the name of the Retail Partner. The costs of any such action shall be borne by the Parties in such proportion as may be mutually agreed upon; and
      7. it shall render to Company all assistance in connection with any matter pertaining to the protection of the Intellectual Property whetherin courts, before administrative agencies, within or without India, or otherwise.

    Retail Partner shall indemnify, defend and hold Company and Related Entities harmless (including their respective employees, directors, agents, affiliates and representatives) from and against any and all claims, costs, losses, damages, judgments, tax assessments, penalties, interest and expenses (including without limitation attorneys’ fees) arising out of any claim, action, audit, investigation, inquiry, or other proceeding instituted by a person or entity that arises or relates to:

    1. any actual or alleged breach of the Retail Partners’ representations, warranties, or obligations set forth in this Agreement, including without limitation any violation of Company Rules;
    2. wrongful or improper use of Company’s technologies and IntellectualProperty;
    3. violation of any third-party right, including without limitation any right of privacy, publicity rights or intellectual property rights; and/or
    4. violation of any law, rule or regulation of India or any other country.

    1. Retail Partner acknowledges and agrees that occasionally there may be information on the Platform or in the Website that contains typographical errors, inaccuracies or omissions that may relate to product or services descriptions, pricing, promotions, offers, transaction times etc. Company reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel transactionsif any information in Website and/or Platform isinaccurate at any time without prior notice.
    2. It is hereby agreed and clarified by the Parties for avoidance of doubt that Company shall not be responsible for any of its obligations under this Agreement including with respect to Company Services due to reasons beyond Company’s control such as down time of servers, viruses, strikes, technical snags, system compatibility, natural calamities, acts of war, terror etc. Retail Partner agrees to not hold the Company liable for any delay or adverse effect caused due to the occurrence of such an event.

    1. Jurisdiction: This Agreement shall subject to the provisions of Clause 14.2, be subject to the exclusive jurisdiction of the courts of Noida.
    2. Dispute Resolution: Parties shall attempt in good faith to resolve any disputes, differences or claims arising out of or relating to this Agreement promptly by negotiation amongst Retail Partner and Company.
    3. Entire Agreement: This Agreement, terms and conditions provided in the Website and/or Platform (as amended from time to time) and any documents referred to in it contain the entire agreement between the Parties, and supersedes any prior agreements, representations or communications, written or oral, amongst them relating to its subject matter.
    4. Right to Amend: Notwithstanding anything contrary in this Agreement, Company has the right to change or add to the terms of this Agreement at any time, and to change, delete, discontinue, or impose conditions on any feature or aspect of the Company Services and/or Platform with notice that Company in its sole discretion deems to be reasonable in the circumstances, including such notice on the Website or any other website maintained or owned by Company for the purposes of providing Company Services in terms of this Agreement. Any use of the Company Services and/or the Platform afterthe publication of any such changesshall constitute acceptance of this Agreement by the Retail Partner as modified. However, any dispute that arose before the modification shall be governed by the Agreement (including the binding individual arbitration clause) that was in place when the dispute arose.
    5. Relationship: Nothing in this Agreement shall be deemed to constitute a partnership between the parties or constitute either Party the agent and/or the employee of the otherfor any purpose.
    6. Partial Invalidity: If any provision of this Agreement or the application thereof to any Person or circumstance shall be invalid or unenforceable to any extent for any reason including by reason of any Applicable Law, the remainder of such provision and/or this Agreement and the application of such provision to persons or circumstances other than those which are held to be invalid or unenforceable shall not be affected thereby, and each remaining provision of this Agreement shall be valid and enforceable to the fullest extent permitted by Applicable Law. Any invalid or unenforceable provision of this Agreement shall be replaced with a provision, which is valid and enforceable and most nearly reflects the original intent of the invalid and unenforceable provision.
    7. Notices:
      To CompanyAny amendment, notice, or other communication under this Agreement by Retail Partner to Company shall be sent by personal delivery or courier or email/facsimile or by registered mail at the addresses set forth below (or at such other address or through such other medium as the Company may previously have notified Retail Partner in writing):Address: 805, Tower 1, Assotech Business Cresterra, Sector – 135, Noida – 201304
      Email: []To Retail PartnerAny amendment, notice, orother communication underthisAgreementbyCompany toRetail Partnershallbesent either by:(a) personal delivery or courier or email/facsimile or by registered mail as provided in RAF; (b) communication on the Website and/or Platform; or (c) at such other address or through such other medium as the Company may previously have notified Retail Partner in writing.
    8. Waiver: The failure to exercise or delay in exercising a right or remedy provided by this Agreement or by law does not constitute a waiver ofthe right orremedy orthe waiver of otherrights orremedies. No single or partial exercise of a right or remedy provided by this Agreement or by law prevents further exercise of the right or remedy or the exercise of another right or remedy. Any waiver must be in writing and signed by the Party sought to be bound.
    9. Assignment: This Agreement, or any right or interest herein, shall not be assignable by the Retail Partner except with the prior written consent of the Company. Company shall be free to assign this Agreement, or any right or interest herein, to any Person including but not limited to Related Entities.
    10. Rights of Retail Partner: The rights granted to the Retail Partner under this Agreement are non-exclusive, and the Retail Partner acknowledgesthat Company has and retains all rights except those expressly granted to the Retail Partner under this Agreement.
    11. Specific Performance: Retail Partner agree that damages may not be an adequate remedy and that they shall be entitled to an injunction, restraining order, right for recovery, suit for specific performance or such other equitable relief as a court of competent jurisdiction may deem necessary or appropriate to restrain Retail Partner from committing any violation or enforce the performance of the covenants, representations and obligations contained in this Agreement. These injunctive remedies are cumulative and are in addition to any other rights and remedies the Company s may have at Applicable Law or in equity, including a right for damages.
    12. Survival: The provisions of this Agreement, which by their nature are intended to survive the termination or expiration of this Agreement, including without limitation, the provisions of Clause 10 (Non-compete, Non-solicitation and Non-Disclosure Covenants), Clause 8 (Representations and Warranties), Clause 12 (Indemnity) and Clause 14 (Miscellaneous) shall survive the termination of this Agreement.